Highspire – Crafting a learning experience for construction company owners
I led our team through discovery sessions to shape Highspire's multi-layered offering into clear positioning. With help from our client strategist, we distilled their offering into core pillars, helping me to shape a credible and transparent content strategy. I translated our brand design into a modern website that felt polished and restrained, standing out in its category.
Caitlin Sowers / Web Designer, Content Strategist
Paul Gledhill / Brand Designer
Nicole Farley / Project Manager
Kelly Seagram / Client Strategist
Jan Losert / Webflow Development
Stephane Fournier / Creative Director
Coming soon – Shaping the future of spatial computing design
I led our client kick-off to translate SpatiaLab's vision as a spatial computing agency into a tangible and bold web experience. Collaborating closely with our brand designer, we crafted a lightweight visual identity that subtly embraced spatial computing. I aimed to create a uniquely experiential web experience that would catch the attention of early adopters while accommodating future expansion.
This web and brand design project for a spatial computing agency is currently under wraps, launching soon.
GoChip B2B – Enhancing animal welfare with a redesigned tracking app for NGOs
Our team worked together to revamp GoChip's B2B app, which serves NGOs and non-profits in tracking stray animals internationally. We improved both the design and usability of their existing application. My focus was to make the app more intuitive and efficient for on-the-ground animal tracking and management.
legacy design
updated design
Caitlin Sowers / Product Designer
Kaytee Davis / Product Designer
Mark Nichols / Project Manager
Jesse Campbell / Creative Director
GoChip B2C – Pioneering pet connectivity through integrated hardware
Tasked with an initially undefined concept, I led the product positioning of a companion mobile app to a hardware pet collar. We transformed initial concepts into detailed wireframes, laying the groundwork for an app that would connect pets with their owners. Although the company shifted focus to their B2B work before completion, our work established a strong foundation for their venture into the B2C space.
Caitlin Sowers / Product Designer
Kaytee Davis / Product Designer
Mark Nichols / Project Management
Jesse Campbell / Creative Director
Coming soon – Designing a scalable website for an evolving philanthropic vision
A redesign to reflect the Foundation's significant commitment to fund individual researchers across medical research, journalism, social justice, and child protection. I shaped the content strategy to ensure a compelling narrative for each fellow, showcasing their innovative work and emphasizing the Foundation's role in fostering positive change.
A redesign to reflect the Foundation's significant commitment to fund individual researchers across medical research, journalism, social justice, and child protection. I shaped the content strategy to ensure a compelling narrative for each fellow, showcasing their innovative work and emphasizing the Foundation's role in fostering positive change.
Edvo – Reinventing online learning with an integrated web app and browser extension
As the sole product designer at an eary stage startup, I lead the design of both a web app and a Chrome extension aimed at integrating learning seamlessly into the user's browser. Working in a cross-functional team, I was responsible for the full design lifecycle, from conceptualizing user interfaces to iterating on user feedback and supporting development.
Caitlin Sowers / Product Designer
Darlene Dang / Product Manager
Abdul-Rasheed Bustamam / Developer
Daniel Norman / CTO
Shireen Jaffer / CEO
Caitlin Sowers
Strategic design executor
In 2019 I left my job as an engineer and later joined an early stage startup as their solo product designer. Together, our small team launched a web app and Chrome extension that made learning as easy as browsing the web.
Seeking design growth and mentorship, I joined an embedded design agency under the leadership of a hands-on creative director who helped me grow visually and strategically. There, I worked to modernize products and systems for a big-league enterprise client.
Seeking design growth and mentorship, I joined an embedded design agency under the leadership of a hands-on creative director who helped me grow visually and strategically. There, I worked to modernize products and systems for a big-league enterprise client.
Last year I returned to a startup environment and joined a small, high-autonomy creative agency. I quickly took on a leading role, spearheading client kick-offs, brainstorming content strategy, and executing design across a variety of web and product projects, often from 0 to 1.
I'm currently available for both short-term contracts, ready to bring immediate impact to your projects, and long-term roles where I can contribute consistently to your team's success.
I'm currently available for both short-term contracts, ready to bring immediate impact to your projects, and long-term roles where I can contribute consistently to your team's success.