The exploration phase allows me to understand the full context of what problem needs to be solved. I believe in actionable research rooted in the thoroughness of academic research to understand user needs and behaviour, as well as product market fit. Shareholder reports, customer reviews, company history, KPIs, OKRs, marketing strategy, and industry trends are a sampling of data sources used to understand this context.
Techniques: Contextual Inquiry, User Research & Interviews, Heuristic Evaluation, Market Research, Competitive Analysis
An analysis of all data found in the explorative phase indicates if my problem solving is on the right track. Drawing the correct conclusions is critical in ensuring the final solution is wanted and needed by users, aligns with company strategy, and fits the market space. Leading with empathy, universal design and accessibility are a critical component of my design process.
Techniques: Empathy mapping, Job stories, Story mapping, Information Architecture
Rapid prototyping and wire-framing allows for immediate feedback before any attachments are formed to bad solutions. I work quickly to build a testable prototype and iterate improved solutions based on user feedback.
Techniques: Wireframes, Rapid Prototyping, User Testing
It is a joy to deliver a well tested final product that improves user experience. I focus on the details to create a delightful, smooth, and useful final product.
Techniques: Hi-Fidelity Mockups, Interactive Prototypes, UI Style Guides